Start an Ebook Publishing Business:
First Steps

To start an ebook publishing business, you need to follow certain steps. There are many people on the internet who are making money hand-over-fist writing ebooks and selling them for much more than traditional books. But what you need to understand is that there is more involved than just writing an ebook—you have to have a system, a proven formula for success. Following your system will help you to trust in the process when times are tough and launch your titles in a way that leads to your success.

If there is one thing I have learned about writing and self-publishing a traditional book and and an ebook, it's that writing the book is not the most challenging part. It's the marketing and promotion—what comes after you've written the book—that requires focused attention and a plan.

For now though let's focus on what you need to start an ebook publishing business. First, though, let me share a story of success and why this is a smart way to go. I know one self-publisher (I won't say who) who has written an ebook that he sells on the web for $97. Now, there's no way you would spend $97 for this book in the offline world. Yet this man commands this price and has no printing or inventory costs to affect his bottom line. His profit is just that—pure profit, minus of course the time it took him to research and write the book.

Since his ebook has been such a hot seller on the web, he was recently approached by a New York publisher to publish the book in printed form. Is the list price going to be anywhere near $97? No way—no one would buy it. The list price will be under $20, a reasonable price for similar printed books which will be competing for sales next to it on bookshelves around the world. Buy this book in the offline world and you get the same information for one-fifth the price, but only if it's available in printed form.

Do you see my point? If you have cutting edge information to feed a hungry audience, there's lots of money to be made.

So what do you need to start an ebook publishing business?

start an ebook publishing business

First, in order to be considered a real business, you'll need to start an LLC or corporation to protect yourself, your family and private investments. This is of primary importance. Can't decide if you should start a Corporation or LLC? Easily compare a corporation to an LLC for starting and managing a small business.

Second, you'll need a quality ebook. Do your research BEFORE you write the book to make sure there is a market for it. (Most failed self publishers make this mistake: they fail to make sure there is a hungry market for their topic.) If you want to get started, but are not sure how to begin, read this comprehensive resource on writing an ebook.

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Once you've written the book, it needs to be edited and polished. It needs to have an attractive cover design. Do your part to give ebooks a good name by paying attention to crucial issues like quality control. Hire a cover designer if you want a unique, stand-out cover. Even though your book is virtual, a stunning cover will increase your sales.

Third, you'll need a web site. Do not try to sell your ebook without a web site. Although you can sell your book on Amazon and other sites, your web site functions as more than a book brochure and is a way for you to reach your target audience, promote upcoming titles, build a platform and sell copies of your book or ebook without having to pay a share of the price.

When I say build a web site, I don't mean just slap one up. Build a site that attracts targeted traffic—people who are searching for the information in your ebook. These are the people who will instantly recognize the value of your work and pull out their credit cards without giving it a second thought.

Don't waste your money or time by building a cheap site that will make people click away or will only attract the tire-kickers. For about $300 you can build your site once and build it right. Even if you are not ready yet to think about building a web site, click on the link and read about the tool I recommend. This will help you understand what is necessary for online success, which is really the foundation for your success for your ebook business.

The fourth step to start an ebook publishing business, is to write a marketing plan—which will be your formula for success.

Rather than reinvent the wheel, I recommend that you follow the steps that I've outlined in this article. Why? They have worked for me. My self-published book has been selling now for over 10 years and continues to sell today. I sell it from two of my web sites, it's available on Amazon and Barnes & Noble, it's been repurposed for the Amazon Kindle and other tablet computers. It's even sold in a multinational catalog that caters specifically to my niche. Recently, the book has been picked up by governmental agencies in the U.S. and Canada which means it's being purchased at list price by agencies across North America.

The result? A book that has strong sales year after year. Now that, folks, is the meaning of "residual income".

Any good business follows or has created its own formula for success. If you want to succeed, you have to invest in the system. In return, you have a plan for success. If you follow the formula that I've laid out in this article, the outcome is practically guaranteed. Use these tools and start an ebook publishing business that will eventually earn you money even when you're not working. This the definition of financial success. And as an author, there's no greater satisfaction than when people buy, read your book and recommend it to others. This is how your publishing business grows.

Since this article contains a number of steps, make sure to bookmark it so you can refer back to it when you're ready to take the next step in the process. Please share this article with other aspiring author and self-publishers. Feel free to leave your comments below.

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