Thinking about starting your own self publishing company? If you're an author or a newbie who wants to take more control over the creative process of writing your own books and if you have designs on writing multiple books and creating your own empire, then this article will tell you what you need to do to
get off to a good start. The information here applies whether you want to publish physical books, ebooks, audio products video products or a mix. As an indie author and publisher myself, I have published and re-purposed my content in a myriad of ways, creating everything from books to DVD-series.
Since self publishing has long had a stigma attached to it, you'll need to present a professional image from the start. So the first thing that you need to do is form a real company. In today's world, this can be done quickly and inexpensively.
If you have any reluctance about making this commitment realize that even though you may just be one individual wearing many different hats (like me), you'll want to create the perception of professionalism. So trust me. I've been a self publisher for ten years now: take the time to file the paperwork and create a real company.
First, decide whether your self publishing company will be an LLC or a corporation. This is important because making the proper choice for you can save you money on taxes and also offer you protection. Personally, the protection of your personal property that is afforded by forming an LLC or S-Corp and the peace of mind that comes from it is worth the little bit of research that you'll have to do. If you're not sure, about whether you want a corporation or LLC, easily compare a corporation to an LLC for starting and managing a small business.
The other option is to start as a sole proprietor and incorporate later. I recommend the choice above because again, your personal assets are protected in the event that someone wants to sue you. However, if you decide to wait, you will need to file a DBA. "DBA" is an acronym for "doing business as" and allows an individual to represent him or herself as a company. For instance you can be Jane Smart doing business as Smart Publishing Solutions.
If you choose to form a corporation, then you're smart. As long as you follow the rules and don't mix personal and business expenses, incorporating offers you many benefits, both as an individual and as a company.
Just so you know, if you already have a corporation and want to get
into the publishing business, you can also apply for a DBA. For
instance, let's say you have a business called Joe's Concrete &
Asphalt, Inc. After years of being in the concrete and asphalt paving
business, you decide that you want to write an ebook about starting a
business because you have decades of experience and insight to offer
those who are interested in starting up a business like yours. The sales from your ebook will allow you to create a supplemental business. And who knows, you may like self publishing so much, you may decide to write more than just one book.
To do business under another name, for instance, Construction How-To Books, simply file a DBA and now you also have a publishing company.Start a new biz w/ the FREE + 3 Pack. Get a FREE Corp/LLC, a website, QuickBooks Simple Start, and 60+ contracts. Use coupon MYFREE.
Once you have your DBA or incorporation papers, you'll need business cards to represent your self publishing company in a professional way.
you will also need a web site. Creating an online presence and building
your author platform (so you can also build your readership) is
essential in today's digitally-oriented world. Plus doing so will save
you the cost of printing press kits and book brochures because people
can just download them from your web site. To find out more about
building a web presence and using the system that I used to build this
site which allows even non-technical people to easily build a beautiful
site that attracts droves of targeted readers, read this article on ebook website design.
Follow these steps and you'll be off to an excellent start by presenting yourself and your self publishing company in a professional way and building a readership online.
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