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Self Publishing - The Benefits to You and Your Book
For a long time now, self publishing has carried a stigma. I suspect that this perception has been driven by big publishers in an attempt to gain total control of the market (and exacerbated by small presses that don't care about the quality of the finished product).
Keep in mind that the book trade began with self publishing—with the self-starters who had the vision and marketing skills to bring their insights to the world—and it's my belief that it will end with it as the big, slow behemoths begin to fail.
One undeniable benefit of self publishing is that you own the rights to your work and get a bigger share of the profits. It's not unusual to make less than 10% of the net profit when signing with a big publisher. As a self published author, you can keep upwards of 30% of the profits.
Since you own the rights to your content, you can repurpose it. Take your content and record it as a CD or tape. Or turn it into a seminar or workshop. This way, you can create more revenue streams without having to write another book.
If your information is timely or tied to recent or upcoming events, self publishing is the route to take. Big publishers are behemoths that take years to produce the finished product. Case in point: a good friend of mine submitted her children's book to a New York publisher. Five years later, the book finally hit the shelves.
As a self publisher, you have more control over the finished product. You control the content, look, style and presentation of your book. With increased control comes more responsibility and obviously, a lot more work.
Many first-time authors will not believe this, but the most grueling aspect of self publishing is not writing the book itself, but taking the steps required after the book hits the shelves. This, my friends, is called distribution, marketing and promotion—dirty words to authors who want to focus only on their writing. If you truly value your work, however, then you will want to get it in front of as many eyes as possible. This is where an entirely different level of creativity and skills come into play. We'll explore these aspects in another article. For now, think about the benefits of self publishing and how they will work for you and your particular work.
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Copyright © 2005 by Laura Ramirez. All rights reserved. This article may not be copied in full or in part without the express written permission of the author, however, you may link to it from your web site. Self Publishing
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