Self Publishing Company: Advantages of Starting One

The advantages to starting a self publishing company are many. As an author of an award-winning book, workbook, several ebooks, thousands of articles and a 2-DVD series, there are many things I enjoy about having my own company and setting the creative vision for virtually everything I do. Below, I share some important benefits that will motivate you to look into starting your own company as well.

The Advantages

  • Publication time is much faster. In a previous article, I wrote about a friend of mine who submitted a children's story to a big book publisher. It took five years from her acceptance notice to the time her book hit the shelves. If the information in your book is timely, you simply can't afford to wait for the big behemoths to get their act in gear.
  • Forming your own self publishing company gives you control of the entire process. Don't associate having control with being a control freak. Having control means important things like the vision for your book remains intact, you determine the content, style, voice and appearance of your book. Remember my friend with the children's story? The book publisher selected the illustrator and refused to let her participate in the selection process. Since the illustrations did not match her vision of the book, she spent a lot of time coping with her disappointment.
  • Forming your own self publishing company is easy. Simply apply for a business license. I recommend you take the time to write a business plan and mission statement which will help your publishing company stay on track. New business owners often underestimate the importance of taking this step.
  • With your own company, you get to define your niche or specialty. As a small publisher, it's a good idea to focus on a specific segment of the market. This will help you to establish yourself with distributors, so when you come out with your second book, they will want to carry it.
  • You'll retain more of the profits. An author who publishes with a well-known company may make anywhere from five to fifteen percent of the profit. (Only celebrities command the higher end), while a self published author can keep up to 80% of the profit in some cases.
  • Self published books are beginning to garner more acceptance in the mainstream world. This became clear to me when my book won the Nautilus Award (which honors books that promote conscious living and social change). My little self-published book written by a first-time author competed effectively with big-name authors and publishing houses and won an award given my Martha Stewart's company Omnivision in the ballroom of her New York headquarters. This coup made me realize that more and more judges are more impressed by content than celebrity or the prestige of the publishing house.
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As you can see, there are many benefits to starting a self publishing company. Why not start your own? Start off on the right foot by establishing a corporation or LLC to protect your private assets. To learn more about the differences, follow the link below.

Corporation or LLC? Easily compare a corporation to an LLC for starting and managing a small business.

Click on self publishing company to learn more about the differences between filing a DBA or getting incorporation status.

About the Author:

Laura Ramirez is the author of the award-winning book, Keepers of the Children: Native American Wisdom and Parenting and the owner of Walk in Peace Productions. Laura has also authored an ebook and several special e-reports, one of which is entitled Cultivating Emotional Maturity in Children

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