Newsletter Publishing: Tools & Tips

Newsletter publishing can be very lucrative. Also called ezine or online publishing (ezine is short for magazine), in addition to being an excellent means of staying in touch with your list members and inviting subscribers back to your web site, it is also a way to promote offers that you can make commissions on. In this article, you'll learn what you need to know to get started. Keep in mind that you can use this information to create an online publication or a printed newsletter that is mailed out to your subscribers.

Successful newsletter publishers are known to quip, "The money's in the list." This is true because people sign up to receive information and offers from you that address their needs and interests. If the offers are targeted to the customers' needs, then you will have some easy sales. In fact, many online publishers make thousands of dollars per month just from their list.

Online Newsletter Publishing Distribution

The question that a lot of people ask when they first start out is, "Should I use a free or paid service to distribute my newsletter to my list?" Obviously, the answer depends on your needs, but if you plan to be in this business long term, it makes sense to go with a paid service for a number of reasons.

First, paid services do not insert ads into your newsletter. Since these ads may be off-topic, this can increase your unsubscribe rates because the products and services features in these ads will probably not be relevant to your list. This defeats your purpose since what you want to do is build your list over time. Also, using a free service to distribute your ezine or newsletter is not considered as professional, again, due in part to the inserted ads.

newsletter publishing

Second, let's say that you want to start off with a free service, then move to a paid subscription once you start making money from your list. No, problem, you think, right? Wrong. The problem is that the people who opt into your newsletter which is distributed by the free service will have to re-optin when you move your newsletter to a paid service. Worse yet, most paid services require a double opt-in, so this means that people who are already subscribed to your list will have to resubscribe and then confirm that subscriptions. You can lose a lot of subscribers when you ask them to re-optin because a certain percentage of them just won't bother. Remember that whenever people are asked to do anything online, they always ask themselves, "What's in it for me?"

This is why most business owners start off with a paid distribution service. You can get a one year subscription for newsletter publishing for less than $200 which is an excellent deal, considering the other services that are part of this package deal, like unlimited autoresponders and free templates for your newsletter. As someone who has been a newsletter publisher for over 15 years, this the newsletter publishing software I use and recommend. It comes with a variety of templates, so you can just copy and paste your text.

Since this is the subject matter for a book (or in this case, an ebook), I'll share the resource that I used to learn the secrets of this business. Actually, I've used two which I continue to turn to even today. The first is Secrets of Successful Newsletters which is a comprehensive resource that teaches you everything you need to know to make a living by publishing a monthly printed or online newsletter. This guide comes with some excellent advice, bonuses and is well written and easy and fun to read. You'll walk away from it, inspired and ready to start your career as a newsletter publisher, armed with all the information that you will need to be successful. Once you get things set up and rolling, you'll find that you can make a great living by working only a handful of hours per month.

Second, Email Secrets will teach you how to write email subject lines that will make your newsletter stand out, and compel readers to click on your offer. This resource has some excellent suggestions for building and maintaining your list.

Additional Resources for Online Publishers

Insider Secrets to Marketing Your Business on the Internet

provides a roadmap to teach you exactly how to quickly start an Internet business from scratch. As part of the course, you will learn everything you need to know to pick a lucrative niche, create your web site, write the sales copy, market your business, continue to build it and take credit card orders.

Newsletter Publishing - Online Publishing

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