Market Your Ebook - 5 Effective Promotion Strategies to Jumpstart Sales

... there are many success stories of authors who have made nice profits online selling their ebooks. The difference between those who make a name for themselves and those who fade into obscurity can be summarized by the 3 p's: promotion, promotion, promotion. In this article, I'll give you some savvy, yet easy-to-follow techniques for spreading the word and exploding your ebook sales.

Market Your Ebook: 5 Top Strategies

Bookmark this page now, so you can come back to implement each strategy:

• Build a web site that is focused on the subject matter of your book. Provide just enough content on your pages that visitors will want to purchase your ebook. Okay, I know this sounds like a lot of hard work, but not if you use the web building system I used to create this site. For just $300 per year, you'll get a domain name, the tools to build a web site (by typing text into boxes), the education you'll need to build your site the right way (so it actually gets targeted traffic which generates sales) and extras, like the ability to create a blog and publish an RSS feed. I've been using this company's tools for almost 10 years and have built 4 sites and still think they're the best on the web. What I like most: you don't have to be a geek to build a web site that gets lots of targeted traffic.

• Learn the secrets of email marketing. In this guide that is geared for the newbie and more experienced marketer alike, you'll learn how to start and grow a responsive email list, how to format your email, avoid reports of spam and command the highest revenue possible from every email marketing message you send. Learn how to market your ebook via email and you'll be pleasantly surprised at the results. Email is one of the most effective ways to market your ebook.

• If you plan to use email to market your ebook, you'll need a system to manage and distribute your newsletter to your list. Mailloop is an excellent system that is affordable yet has advanced features like the ability to save information about each new subscriber, the ability to set up sequential autoresponders (a must-have for effective email marketing), the ability to manage a number of lists (great for publishers who are selling multiple ebooks), the ability to automatically distribute your ebooks and registration codes (another must) after you've made sales. Hands down, this is the best email list management program for ebook authors and anyone who wants to build a platform online.

• Submit articles that promote your book to the only article directory that allows you to place links within your content. This is a great way to get links back to your site (read: targeted traffic). Better yet, when other web publishers post your articles on their sites, you'll get three benefits: more exposure, more in-pointing links and more targeted traffic. All this translates into more ebook sales.

• Don't forget offline promotional methods. Send postcards to friends, relatives, colleagues and your mailing list announcing the publication of your ebook. On the back of the postcard, offer a free chapter that people can download from your web site. Obviously, this will achieve two things: get people to your web site and after reading your excellent first chapter, incite them to purchase your ebook. For a limited time, get 50% Off All Postcards - this is the printing company I use to print all my promotional materials. They do quality work and have a fast turn-around.

About the author: Laura Ramirez is the author of the award-winning parenting book Keepers of the Children: Native American Wisdom and Parenting. She has also written a number of ebooks.

Related Resources

• Free Report on Self Publishing
• Start your publishing business - file your DBA application today

• Send out a press release about your ebook - Send Your News Now

• 75% Off Premium "Custom" Business Cards at VistaPrint.com!

Market Your Ebook - How to Create an Ebook

Self Publishing | Ebooks