Formatting Ebooks and Ebook Selling Sites

I'm beseiged with info, some obviously dated.
On my quest to format my ebooks - I'm on a mac, by the way - I've read about umpteen different formats.

Meanwhile, some sites like payloadz offer a way to sell ebooks, art, music, and so on, with automatic formats.

I'd ideally like my own website with my ebooks for sale there.

How best to proceed?

Thank you for your information and expertise.

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