Current ebook sales statistics reveal the surge of popularity which these digital versions of publications are enjoying. The Association of American Publishers reported 2010 ebook sales figures that are highly encouraging to authors and publishers who are seriously considering going digital with their works in the coming years, whether they contain text only, images, or both. That they can be read on computers or other electronic means on such highly coveted hand-held gadgets as iPads and Kindles (millions of units have been sold since 2010) add to their digitally convenient and modern-day appeal.
Not only are there obvious indices of a strong growth in year-end book sales, but ebooks also managed to maintain record-breaking sales figures for 2010 and early 2011. (For more current numbers, read this article on ebook sales statistics.) In the United States alone, ebooks account for nineteen percent (19%) of Harper Collins’ total sales, thirteen point six percent (13.6%) revenue for Harlequin, and seventeen percent (17%) for Simon and Schuster’s first quarter revenue. The exponential growth of ebook sales statistics is a sure sign of the favorable trend of consumer attitudes towards the purchasing and reading of digital books. The Association of American Publishers conveys an overall two point four percent (2.4%) increase in the end-of-year sales of ebooks, reinforcing their rising status among readers.
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Other significant ebook sales statistics are represented by first-time buyers of digital books, as well as by consumers who are on their way to developing serious ebook reading habits. Surveys from the Book Industry Group or BISG specify that thirty-seven percent (37%) of ebook buyers bought their first digital books within the first months of 2010. Twenty-five percent (25%) of those who purchased ebooks several times before revealed that they have bought fewer print books since, while fifteen percent (15%) claimed to not having bought any printed reading material since buying their first ebooks. Around nine percent (9%) admitted to no longer being interested in buying printed reading materials even if their titles aren’t available in digital format.
There is still a sizable gap between those who can afford ebooks and other digital reading formats, as well as those who prefer collecting traditional printed books from ones who like the convenience and portability of their digital counterparts. Technological leaps and bounds are underlining these kinds of ebook sales statistics gaps; while advancements in hand-held reading devices are paving the way for staggering sales figures, conservative book readers and economical circumstances (not everyone can afford a Kindle, iPad, or other electronic means to read ebooks) are still making publishers weigh the pros and cons of ebooks very carefully.
One thing can be certain,
however; the phenomenal recognition of ebooks as a new reading format
makes for a promising future as far as literacy and love for reading is
concerned. The way up to date ebook sales statistics are showing it,
more formats means more reading choices for consumers.
Copyright by Laura Ramirez. All rights reserved.
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