Book promotion is an essential aspect of the business of writing and publishing. If you're an author, you must market your book. It doesn't matter whether your work has been picked up by a major publishing house or if you have self-published it, I'll say it again: you must promote your book. After all, books don't sell themselves (unless you're a celebrity embroiled in a public scandal.)
Like you, I'm an author. After I self-published my first book, I figured that all I would have to do is send out 50 review copies and the sales would start rolling in.
Boy, was I naive.
Although my book has received many favorable reviews (and prestigious book awards - see the photo below of me receiving a Gold Book Award for Best Parenting Book from Martha Stewart's company Ominivision), there are such a glut of books on the market which means that reviewers are overwhelmed and your book may never get reviewed at all. Meanwhile the clock is ticking and that copyright date just keeps getting older and older.
The day that I finally woke up to the fact that as an author, I had to take responsibility for book promotion, was the day that I decided to create my own success. And it worked. For instance, I now have professional asking me to speak at their conferences and conventions.
Following are some programs I have used to successfully market my book. You can also use these programs for ebook promotion. I warn you that these programs are not cheap, but the reality is: if you want to make money, you must spend money, especially if you want to learn from the hard won mistakes and successes of others who have achieved what you are hoping to.
When considering the programs below, realize that this is the price you have to pay for your book promotion training. After all, the best and must successful authors take the bull by the horns and learn how to promote their work.
Book Promotion Tips
Book promotion is essential, whether your finished product is a book or ebook. I can't emphasize this enough. If you want to sell your books, you have to do the work. Consider the email question I received recently from one of my subscribers. He said:
I have self-published my book, but it has not done well. I still have 2,500 copies in my basement. I am looking at republishing it as an ebook.
Rather than republishing his book as an ebook, I
advised him to focus on moving that inventory. After all, he poured his
heart and soul into writing his book, now he has to do the same to
promote and sell it. This is the area where many authors fall short.
Resolve not to be one of them. Pick a program above, roll up your sleeves
and get started. Get out in the world, whether through speaking or radio
show interviews, make a name for yourself and sell those books! Then you'll
fully realize what it means to be a successful author who has an audience of readers who are hungry for your next book.
If you think this article was informative, please share it with others or email it to an aspiring author in your life.