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Book Marketing: Five Tips for Successful Online Book Promotion
Book Marketing
Whether your book is self-published or published by a major publishing house, take charge of your book's sales by following the five tips below. Even if your book has been picked up by a major publishing house, they will do little to promote it. You have poured your heart and soul into your book, so don't drop the ball when it comes to getting publicity.
Five Book Promotion Tips:
- Write a press release. This is a one-page description of your book with a hook that will create interest in your story. Make it fresh, give it a unique angle or tie it in with current events. Submit your press release
 online and your story will be distributed to media outlets around the world and appear on web sites and in print.
- Search online for newsletters and web sites that address the target audience for your book. Visit their sites and see if they publish book reviews. Contact the owner of the web site first to see if they're still doing book reviews and verify their address. If your book is an ebook, offer to send them the download link.
- Find newsgroups that cater to your target audience and use your book marketing skills to let them know about your book by answering their questions and then posting information about your book as part of your signature line. Do not post a blatant ad about your book. Be helpful rather than solicitous.
- Although it may be expensive to do book marketing in the offline world, the online world is full of opportunites. Many of today's bestselling authors first garnered notice in the online world by achieving success on Amazon. Do all you can to achieve this by promoting your book page on Amazon.
- Kick off your online publicity by getting friends and family to read your book. Ask them to spread the word. Have them select ten people from their email address book—friends, family or acquaintances—and send them a short email about your book.
- Create article excerpts of your book and submit them for publication in online newsletters. Make sure to include an author profile at the end that tells readers where they can purchase your book online.
The techniques above will get attention for your book, but don't stop there. Read about the book promotion techniques I've used successfully to sell my book. Pick one and resolve to do a little every day. Continue to perform the actions listed above. For instance, contact two publishers of online newsletters or post an answer to someone's question in an online forum making sure to include your book title and where it can be purchased online in your signature line. Whatever you do, commit to doing marketing for at least two years after your book comes off the press. After pouring your heart and soul into your book, make a commitment to doing the same with its promotion.
Note: One of the most important things that authors fail to do is build a web site that attracts targeted visitors to their site. Learn more by clicking on the link above. Don't just put up a web site that will only be visited by your family and friends. Build one that functions as a vehicle for selling your book 24/7.
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Copyright © 2005 by Laura Ramirez. All rights reserved. You may not copy this article in full or in part, but you may link to it from your web site, blog or forum. Book Marketing Your Guide to Writing and Self Publishing
Copyright © 2007 Self Publish Ebooks. All rights reserved.
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Build Your Own Web Business  Your Guide to Writing and Self Publishing
Copyright © 2007 Self Publish Ebooks. All rights reserved.
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