There are plenty of author book promotion services to help
self-published authors succeed. Some work and some are just ploys that
prey upon your hopes and dreams. On this page, I warn you against
purchasing certain products and services. Although I won't name the
companies outright, I will give you hints. (If you're more interested in
companies that offer products and services which are reputable and do work, please read the following: Using Affiliate Marketing to Sell Your Books Online and this article.
If you bought into an author book promotion scam, please contact us and
share your experiences with other unwitting authors. Together, we can
share ideas, products and services that work and put the scammers out of
Author Book Promotion Services that Are Suspect
obvious reasons, I can't name names here, but I will give you some
hints. Recently, I was approached by a company that is located in the
Midwest who wanted to do a joint venture direct response television
marketing campaign for my book. When I received their letter in the
mail, I was quite surprised. I called the man who had written it and
asked, "How did you find me?" He replied, "I saw your ad in a magazine."
I thought hard for a moment, trying to figure out what he was talking
about. Then, it dawned on me and I exclaimed, "You called me from that
puny ad?" This was my first tell that something was awry.
The company sent me a brochure and CD of the commercials they had produced. If you watch television at all, you will recognize their commercials. Although I got a little excited while watching them, I also noted that these were general interest products (not books). Since my book, Keepers of the Children: Native American Wisdom and Parenting is not a general interest book, I didn't think their approach would work.
When I expressed my concerns with the representative with the
company, he addressed each one. Slowly, he worked on me, convincing me
that a direct t.v. marketing campaign was the perfect author book
promotion service. Later, when I asked him for references, he seemed
hesitant. He told me he wanted me to turn in the product submission form
to show that I was serious before he'd give me references. After I
faxed it in, I again asked for references. Again, he seemed a bit
reluctant. He told me that he would give me references after I had
signed the contract. This raised a red flag in my mind. Finally, I said
to him, "People use references to determine if they want to do
business with a company. Since he couldn't argue with this, he emailed
me three references. They were all people who had success with this
company selling general interest home products.
this company charged $8000 for their author book promotion services, I
did my due diligence. I googled this company on the web and at first,
all I found was their web site. I called the BBB and discovered that
they had had grievances which had been resolved. I called the Secretary
of State and discovered that they were in good standing, which only
means that they pay their taxes. Finally, I did a search for press
releases plus the name of this company and I discovered all kinds of
small companies who had been excited about the prospects of a joint
venture with this company and had written a press release. I talked to
six individuals and they all said the same thing—this company took their
money, shot a cheap commercial using stock footage, ran fifty or so
commercials in regions that did not target their niche market and did
not generate a single sale! When these people called to talk to their
representative, their calls were not returned.
the author book promotion services this company supposedly provides is
stocking your book, setting up 800 number operators to take the orders
that come in when the commercials air and then shipping your book. One
author I spoke to managed to view one of his commercials. When he called
the 800 number, the operator said that she'd never heard of his book.
Like the other people I spoke to, this author did not receive a single
Although I obviously chose not to use the author book promotion services of this company, if you still choose to go ahead, consider yourself forewarned.
2) Two weeks ago, I received an email from a customer who had a terrible experience after purchasing a sub-standard product that claims it can teach you how to write a book in two weeks or less (hint: it doesn't use the word 2 weeks in the title, it uses the number of days that is equivalent to two weeks time.) This product offers a money-back guarantee, but when the customer tried to get his money back, the vendor did not reply. The customer sent numerous emails and even called, but no reply. In defense of the customer, I sent an email: no reply. My recommendation: stay away from this product. Check out other recommendations for courses that teach you how to quickly write a book by going to: Writing Books: How to Use What You Know to Start Writing Books
Now, that you have read about what doesn't work. Read our article about book promotion services that do work.
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